Before you get cloud data integration solutions, almost anyone in modern business can predict the trajectory of your organization once it finds scalable success. Before companies first come to the fore, they carry with them a set of hand-selected, stable, and satisfying CRM and ERP tools that don't necessarily require integration. These sources of truth are reliable on their own--at least, prior to a business boom. Rather than continue to operate in the same fashion together with loads more information, these databases and infrastructures actually start to disintegrate into lower levels of reliability. Higher demands are added to your data as you serve more customers with more needs in new and exciting niches.